Speaking
From franchise conferences and corporate leadership events to universities and faith communities, Mike brings clarity to rooms that need to think differently about marketing, trust, and brand survival.
The Talks
Why the funnel model is failing brands and the framework that replaces it. How customers actually move toward decisions, and how to build marketing that matches that reality. A framework built on 30 years of watching what actually works.
Trust creates momentum. Customers move toward brands they trust. The StratusClean transformation shows how correcting market perception, category clarity, and trust signals helped a misunderstood business become easier to understand, trust, and choose. This is the thesis behind the book.
How trust compounds into visibility, authority, and growth. Why the brands that earn before they sell consistently outperform those that spend more on acquisition. A talk built for leadership teams that are tired of chasing attention and ready to build something that lasts.
What brands must do now to remain discoverable as AI answers replace traditional search. LLM visibility, entity signals, and the new rules of being found. Most brands are invisible to AI right now. This talk explains why, and what to do about it before competitors do.
Building marketing systems that scale across locations without losing trust, consistency, or momentum. Built on the StratusClean model: tested, measured, proven. Four consecutive Entrepreneur Magazine Fastest Growing Franchise awards. This is what a trust system looks like at scale.
For faith communities and church audiences. How the principles of trust, community, and communication that move congregations also drive growth in any organization. A talk that bridges the language of mission with the language of momentum.
Book Mike
Mike speaks to franchise conferences, corporate leadership teams, university programs, faith communities, and marketing events. If the room needs to think differently about trust, relevance, and brand survival, reach out.