Speaking
Mike Millett has spoken hundreds of times and has addressed audiences in the thousands.
His current work focuses on how trust, customer movement, changing markets, and commoditized execution force businesses to adapt. MarketingOB1 is the platform for the next generation of that work.
Current themes
Why attention without trust produces weak growth, fragile demand, and expensive conversion. What changes for a business when trust is treated as infrastructure rather than as a campaign outcome, and why the first interaction is only the beginning of the relationship.
“When things are shaky and times are changing, trust first wins.” The worked example is StratusClean: market perception created confusion before trust could form, the repositioning corrected the category signal, and the franchise-system Google rating moved from 3.4 to 4.7.
Customers in motion. Why customers do not move through controlled marketing stages, how trust, relevance, and timing decide whether they move closer or drift away, and what a business does differently once it stops assuming it sets the pace.
A strong message can lose relevance without becoming bad. Who inside a company is actually responsible for noticing, and for adjusting strategy, message, evidence, and experience as conditions change. For leadership teams that own the outcome but not the mechanism.
Why successful businesses often recognize change too late, how market perception weakens before revenue makes the problem obvious, and why deliberate adaptation costs less than forced reinvention. Built around the Stratus to StratusClean story: a successful company constrained by a name the market misread.
Tactics create an advantage only until the market learns to copy them. Websites, ad systems, automation, AI tools, and production methods all become widely available. What survives is the judgment to understand what is changing and adapt before the market catches up.
Also speaks on: franchise brand strategy at scale, AI visibility and how businesses are found and evaluated by answer engines, and trust and communication for faith communities and nonprofit leadership. Formats include keynote, breakout, workshop, panel, and podcast conversation.
Invite Mike to Speak
Tell Mike about the audience and what you need them to walk out understanding. He will reply personally.